#1. A professional image!
Your professionalism is in question in every day as you do business. One way to quiet some of the questions is by setting your personalized email to reflect your business. Having your name on your web address supported by your business shows your customer that you are ready to do business and treat them with respect as a customer.
#2. Brand name and recognition!
If your branding is something that’s important to you, it’s important to protect it. Publishing your brand name by using it as your personalized domain name means not only investing in protecting your brand, but also in building your brand recognition. If you have the name of your company as the basis of your email address you immediately add the brand recognition to your email address and all of the status that goes with it. If someone sees your brand enough times, they will start to go to you for their needs.
#3. Easy to remember!
The easier your email address is to remember, the more likely your visitors will remember it. An easy-to-remember address, like firstname.lastname@example.org, means making it simpler for visitors to remember, without going through the hassle of looking it up on a search engine.
#4. Have email addresses for different departments in your business!
Save time and hassle by helping people contact the right person in your company for their specific requirements, eg.
Accounts department – email@example.com
Admin / General inquiries – firstname.lastname@example.org
Your staff – email@example.com
#5. An address for life!
Getting a personalized domain name is an important step, and a significant investment. Once you’ve finally chosen that all-important domain name, you can continue to renew it for as long as you need. Wherever you go, people can always contact you at the same email address!
#6. Reduction in Spam!
A personalized email address can reduce the spam you get. There are blockages you can get only allowing trusted email addresses. Also fitting your email with a spam blocker can assure that you will still get your customer emails in a timely fashion. This reduction in spam can save you money because instead of dealing with unwanted emails you can deal directly with the heart of the customers you want to cultivate.
You can still use your regular email address when dealing with your customers or clients, but having your personalized email redirect to your typical email will save you time in contact. They have seen your personalized email and they will contact you because they recognize your brand, your email address is easy to remember and you exhibit professionalism. But now you want to answer them back through your own email address because it is easy for you. Whatever saves you more time and works more efficiently for you can save you money and make you more money.
Get a personalized email address!
*The 99.9% uptime SLA for Google Apps is offered to organizations using Google Apps for Business, as described in the Google Apps for Business Terms of Service. Resources: Mobility & Email Blog; Doomby